Special days and how we can use them

06 August 2010

We’ve mentioned some special days/weeks earlier this year – World Earth Day, Green Office Week, World Environment Day, Green Britain Bike Week, Recycle Week and so on, but as you might imagine there are more to come throughout the year.

These days are created to raise awareness of a cause (usually) or to promote an initiative.  If they are something you agree with or that links nicely to your business, then there is no reason why you can’t hop on the ‘band wagon’ and use the day/week to promote your business.

Many of you already do this – taking part in charity runs, rides etc and our Chairman Tom hosting his first webinar this year for World Environment Day - but we didn’t want any of you to miss out on opportunities, which often for just a little effort could see your local media sit up and take note of you.  And if they do, any free publicity (stories) that result, promote your business directly to the community including local businesses.

So we’ll be showing you a few special day possibilities coming up in the autumn with a brief synopsis of what they’re about.  Please let us know if you plan to use any of these occasions to tell your clients or local business community about yourselves and what you can offer.

Here’s the first two: World Car Free Day and World Smile Day…

Good luck!